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VO IS NOT ABOUT THE VOICE


Voiceover Artist
Voiceover Artist

Many years ago, when I started as a voice-over talent, the path seemed straightforward:

a deep male voice and an agent were all you needed. But as the digital age unfolded,

the landscape of the industry transformed into a labyrinth of complexity.


Gone were the days of relying solely on agents; the internet and digital technology

birthed a new era where self-marketing became the secret sauce to VO success. In this

ever-diverse world, opportunities flourished for voices of all accents, styles, and

nationalities. Yet, with these opportunities, a tidal wave of competition crashed upon the

shores of aspiring artists. There are two very important aspects of the modern VO

world.


Branding emerged as a beacon in the sea of talent, guiding clients to voices

that resonated not just audibly, but emotionally. A website became more than a

digital business card; it became the stage upon which the artist showcased their

craft. Social media became the town square where connections were forged and

reputations built. The latest technological tools became the artist's arsenal, each

innovation a brushstroke in painting a masterpiece of distinction.


In the new era the VO artist was both a craftsman and a storyteller. Adeptness in telling

someone else's story and the artistry in showcasing one's own is critical. And one must

deliver both with authenticity, transparency and innovation. Each project is a symphony,

with the artist as the conductor, harmonizing words into melodies that captivate

audiences.


As the industry continues to evolve, one truth remains immutable: success is not

measured solely by vocal chords but by the ability to infuse every syllable with sincerity

and every narrative with depth. In the tapestry of voice-over, it isn’t just about reading a

script; it’s about how you tell the story.

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